CAROLINE BENSON

               

ABOUT

Hi, I'm Caroline, but everyone calls me Carlee. I am a senior at Montana State University majored in Business with an emphasis on Global Marketing. I am interested in B2C marketing, creating brand experiences, cultural differences in consumer behavior, and human-centered design. I have experience working with large corporations such as Samsung and Google, small- to medium-sized businesses in Montana, and internationally-focused non-profits.

I am a dancin' globe trotter. I was born in Kenya but lived in Tanzania, Colorado, Hawaii, and South Korea. My education has taken me to Washington, Montana, Turkey, Sweden, Turkey, Japan, and New York. I enjoy navigating new cultures and am adaptable to wherever in the world I might find myself.

I am a straddler between the left- and right-brain. I love to brainstorm with a group throwing out ideas in every direction but then stepping back and sorting these ideas in a nice n' tidy spreadsheet. As a leader, I view my position as a facilitator for creativity and do my best to make sure my team members are able to use their unique skills.


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EDUCATION

Seattle Pacific
University

SPU
Fall 2011 - Spring 2012
Fashion merchandising major

Montana State University

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Fall 2012 - Fall 2015
B.S. Business - Marketing
International Business minor
GPA 3.97: Dean's List
Honors College

Yeditepe
University

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Spring 2013
MSU Study Abroad Program
Turkey

Jonkoping International Business School

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Spring 2014
MSU Study Abroad Program
Sweden

WORK EXPERIENCE

Production
Intern

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R/GA: New York, New York
June 2015 – Aug 2015

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  • Coordinated a group of creatives based in New York and Buenos Aires on a $100,000 mobile game development project for Samsung
  • Organized meetings, facilitated discussions, and provided follow-up and guidance on next steps
  • Assisted with building budgets and retainers for upcoming projects valued over $1 million
  • Worked with Reporter, Microsoft Project, and JIRA
  • Collaborated with a cross-disciplinary intern group to produce a creative pitch for a new Google product
  • Presented the creative pitch of product launch campaign to the R/GA executive team

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    International Business Intern

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    Starzen International: Tokyo, Japan
    May 2015 – June 2015

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  • Researched international meat import and export procedures
  • Communicated with company executives and colleagues in Japanese
  • Investigated the different aspects of the Japanese meat industry and business culture
  • Mentored Japanese colleagues in English about American customs and meat industry
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    Director of Development

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    ROC Wheels: Bozeman, MT
    Nov 2014 – May 2015

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  • Spearheaded development and marketing efforts for a non-profit that has provided over 10,000 wheelchairs to children in developing countries
  • Organized direct mail fundraising initiative that raised $10,000+
  • Researched, edited, and formatted grants that raised $140,000
  • Redesigned website, produced promotional material, and coordinated publicity coverage
  • Supervised student-led event planning project
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    Assistant Venue Coordinator

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    HATCH Festival: Bozeman, MT
    Sept 2013 – Dec 2013;
    July 2014 – Oct 2014

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  • Intel-sponsored annual conference uniting creative and innovative leaders to “HATCH a better world” through idea exchange and mentorship
  • Collaborated with venue coordinator to organize and orchestrate dinners for 160 people, keynote speakers, break-out sessions, and off-side activities
  • Assembled production book, supervised an interactive art display, and applied for grant funding
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    Marketing
    Intern

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    Chisel Industries: Bozeman, MT
    Oct 2013 – Jan 2014;
    Aug 2014 – Oct 2014

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  • Researched potential media outlets for local whiskey company, Head Frame Spirits, to implement traditional and non-traditional marketing campaigns
  • Determined optimal film festival locations to launch related film, “Orphan Girl”
  • Analyzed South American boutique resorts and evaluated their video, social media, and website needs
  • Contacted potential clients and proposed digital media services to improve marketability
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    HONORS AND PUBLICATIONS

    Honors



    Award for Excellence with nominated mentor, Mike Gold


    Amy H. Pound Scholar
    Award for Excellence
    Beta Gamma Sigma
    Phi Kappa Phi
    Mike Bowen Memorial Scholar
    Jake Jabs Scholar
    Bracken International Fellow
    Honor's College
    Dean's List

     
       

    Publications

    Oner, A., Benson, C. & Beser, S. Linking organizational change management and organizational foresight. Strategic Change, 23: 185-203. doi: 10.1002/jsc.1970

    LEADERSHIP AND COMMUNITY SERVICE

    MSU International Business Club President



    MSU Beta Gamma Sigma President

    Airbnb Host and Global House Manager



    MSU Study Abroad Global Ambassador

    Student Organizer: Korea & Mongolia Trip



    Village of Hope (Tanzania) Volunteer

    GLOBAL EXPERIENCE

    Places I've Lived, Studied, Work and Danced

     

    Languages

    Elementary Japanese
    Can navigate in Turkish, Swedish, Swahili, Korean, and French

    CONTACT

    Send me a message or email me at bensonxcaroline@gmail.com.