In 2014-2015, I participated in an interdisciplinary class that competed in the National Student Advertising Competition (NSAC). The class was made up of twelve graphic design and marketing students. During the year, we researched, created, and pitched an integrated marketing campaign.
The sponsor of the competition, Pizza Hut, was seeking to increase digital sales with millennials (18-34 year olds) and millennials with kids. Our creative team created the brand positioning of “Worth Sharing” and a creative campaign of “Click. Eat. Share.” The combination of secondary research, primary research (focus groups and nationwide survey), creative work, digital development lead us to placing second in the Northwest Region from our campaign, plans book, and presentation. We also got recognized for “Best single ad”, “Most innovative ordering experience”, and “Best digital media campaign”.
My personal role included leading the focus groups as moderator, media planning lead, and presenter for the final competition.