For my Principles of Marketing course, we were assigned a local business to help them solve a marketing problem. I was placed in a team of three and we were assigned a local company, Cream of the West. Cream of the West has been in business for 100 years and manufactures whole-grain cereal. In order to grow their business and increase sales, they wanted to export their product to Asia.
Originally, we were told to export to Mongolia but initial research revealed that there would be little potential. Therefore, we decided to focus on exporting to China. We researched the cereal / breakfast market in China, determined distributors and retailers, and calculated costs and profits. We also looked at marketing channels for Chinese consumers and what education Chinese consumers would need to start eating whole-grain cereal.
Overall, we found that an export to China would be feasible with an established distributor and to a organic product retailers.
Check out the PDF below to read our final report: